C- Convenience Banking

8 steps to Convenience banking

In the past, Convenience was more defined by how close was the physical bank. Most consumers banked with financial institutions that was closest to where they lived or worked.

Convenience in a digital world is all about ensuring customers an Omnichannel experience. They need to feel that they have their bank in their pocket. This goes far beyond financial insights, to include e-Commerce history, insurance and investment data, etc.

Instead of being in multiple places, the financial institution should be able to provide a digital repository for everything in the consumer’s life.

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