In the past, Convenience was more defined by how close was the physical bank. Most consumers banked with financial institutions that was closest to where they lived or worked.
Convenience in a digital world is all about ensuring customers an Omnichannel experience. They need to feel that they have their bank in their pocket. This goes far beyond financial insights, to include e-Commerce history, insurance and investment data, etc.
Instead of being in multiple places, the financial institution should be able to provide a digital repository for everything in the consumer’s life.
